Celtic Football Club
Campaign
This annual season ticket campaign had to resonate on both rational and emotional levels, to retain existing season ticket holders and drive new business through lapsed or new fans.
Four concepts talked directly to the fans to let them know how invaluable they were in their success, ‘The Greatest Fans in the World’, ‘Take Your Place’, ‘For Celtic. For Life’ and ‘Moments that Matter’.
Concept 1: The Greatest Fans in the World
Video Storyboard: The Greatest Fans in the World
Filmed in black and white we fade up from black and open on a close-up side profile of Brendan Rodgers, talking (interview style) about how amazing the fans and support are for every game.
Full colour. We cut to Brendan with supporters. Fade to black.
Back to black and white and we fade up from black to Scott Brown talking about how incredibly intense the noise is at Celtic Park. It’s unbelievable and it's constant.
Full colour. We cut to Scott scoring a goal. Fade to black.
Back to black and white and we fade up from black to Scott Sinclair talking about the commitment of the fans and how he wants to play for those fans every week. He talks about the stadium, and the 60,000 fans shouting your name.
Full colour. We cut to Scott in classic pose running towards the fans to celebrate a goal with the Celtic supporters. Fade to black.
End board. Line appears: “HERE’S TO THE GREATEST FANS IN THE WORLD” BE PART OF IT.