Unicef

Campaign

Global children’s charity UNICEF was launching an ambitious global campaign for child survival. In their countries of focus, over 2 million infants were not surviving their first month of life. Significant progress had been made - mortality in under 5s has already halved. Now it was time to make sure that every child born in the world survived and stayed healthy.

A day-long cross-agency hackathon was organised to bring together twenty creative industry heavyweights, all donating their time for free to come up with a groundbreaking campaign.