Wella
TV Campaign
The Stand Up To Cancer (SU2C) campaign is an annual fundraising event created by Cancer Research UK and Channel 4 to support progress in life-saving research. The idea was to connect Wella Professional hairstylists and their various roles, drawing ties between their work and the wide variety of other roles they take on, crucially linking back to the programme content.
Sixteen TV sponsorship idents were produced and aired during Celebrity Gogglebox and Celebrity First Dates to increase awareness and support for the campaign including a social activation plan across Facebook, e-mail, blogs, video, and landing pages. The idents were seen by over 6m viewers with >£1m raised during the shows.
Maître D’
James and his creative team were wonderful partners. Given the speed they worked at, they remained focused on executing with the highest standards possible and showed a natural creative flair and an intuitive understanding of the hairdressing industry.
A brilliant collaboration.
— Kyle Karim, Commercial Director, Coty Professionals
Mixologist
Confidant
Soap Star