Expedia: Discover your Aloha
Campaign, Digital Design
As a creative partner an idea was conceived for an innovative and immersive global digital marketing campaign for Expedia. One that connected with travellers in a highly personalised way.
Custom-built facial recognition software analysed physical responses to inspiring and engaging video content footage that captured the beauty and culture of Hawaii. As the video played, the software analysed facial reactions to the content, identifying which footage evoked the most positive response from the viewer.
Using ‘sentiment analysis’, an algorithm identified the personal preferences of each viewer and paired them with their ‘Aloha’ and spirit animal. Users could then book their personalised vacation package based on their custom itinerary.
The microsite received over one million total views with a 20% conversion rate in passenger demand across Expedia sites. The campaign also produced a remarkable 115:1 return on ad spend—lots of press coverage and several industry awards.
The microsite received over one million total views with a 20% conversion rate in passenger demand across Expedia sites. The campaign also produced a remarkable 115:1 return on ad spend—lots of press coverage and several industry awards.
