Card One Money
Brand and Product Design
As an established and award-winning business since 2007, Card One Money provides accessible and highly functional current accounts for personal account customers and small businesses, especially those finding it difficult to obtain funds with traditional banks.
The project overhauled the brand entirely to help articulate the mission and vision, values, and purpose of Card One Money much more clearly.
The ‘1’ represents singularity and individualism, everyone’s circumstances and requirements are different and unique.
The hand-drawn illustration style weaves character and personality through the brand. Playful, welcoming, and opens fun and entertaining application possibilities to create ownable brand moments.
We moved the brand forward, ensuring it's dynamic and functional across various platforms with a sharper focus to encourage transparency and trust in our products and services and be distinctive in our category.
Customers evolve, and a brand must make sure it does too by staying relevant and offering attractive services customers want. All collateral was revised to ensure it was aligned to the services provided.
