Card One Money
Brand Strategy + Design
Since 2007, Card One Money has been an established and award-winning business. It provides accessible and highly functional current accounts for personal account customers and small businesses, especially those who find it challenging to obtain funds with traditional banks.
The project overhauled the brand entirely to help articulate Card One Money's mission, vision, values, and purpose more clearly.
The ‘1’ represents singularity and individualism, everyone’s circumstances and requirements are different and unique.
The hand-drawn illustration style weaves character and personality through the brand. Playful, welcoming, and opens fun and entertaining application possibilities to create ownable brand moments.
We moved the brand forward, ensuring it's dynamic and functional across various platforms with a sharper focus to encourage transparency and trust in our products and services and be distinctive in our category.
Customers evolve, and a brand must make sure it does too by staying relevant and offering attractive services customers want. All collateral was revised to ensure it was aligned to the services provided.
