Kin + Carta

Brand & Product Design

With a company of >1600 technologists, strategists and creatives based in 12 offices worldwide, I was tasked to lead the international re-positioning, re-naming and re-branding of The St Ives Group. Moving from a legacy print company to a global digital transformation business, uniting all the digital companies under one uniform brand architecture and visual identity.

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A simple plus sign connects the two words of the name. It symbolises the coming together of specialist teams to create unique offerings.

 
 

The plus sign reinforces the diversity and versatility of all the companies coming together under a unified name to create something new. The colours represented the brand personality — collaborative, visionary, intelligent, and curious.

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James has a broad and very unique set of skills. A talented creative with a firm understanding of the entirety of the customer journey and how a brand can emanate throughout. I greatly enjoyed working with James and would highly recommend him to any company looking to make a difference through the strategic application of design.

— J. Schwan, CEO, Kin + Carta

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