Equals Money
Brand Strategy + Design
The Equals Money account revolutionises financial management by streamlining payments, expenses, budgets, payroll, and more—delivering superior value and simplifying processes for every customer.
I spearheaded the brand strategy, architecture, and visual design to launch a dynamic new identity while crafting integrated desktop and mobile products that fueled growth and drove commercial success.
With a solid linear shape and distinctive 'Q,' the identity reflects the brand traits and operates as a simple, solid signpost. The caps wordmark, rounded geometric letterforms, and open, balanced spacing promote elegance, confidence, and strength.
A custom typeface was crafted to bolster the visual brand identity, enhancing its impact and consistency across various platforms and formats. This design promotes a cohesive strategy for both print and digital media, eliminating any potential for confusing variations in style.
The Equals ‘bars’ were created to be a key brand asset, helping convey specific messages, serving as functional holding devices, or being playful and abstract. When the bars move, they bring warmth, energy, and dynamism to the brand experience.
The Equals Group's sponsorship of Alauda Aeronautics' Airspeeder was instrumental to the team's daily operations and ability to compete in the world's first racing series for crewed flying electric cars in the UK, Australia and USA.
Labelled the future of motorsport, combining “the format of Formula E, the thrills of air racing, and the glamour of F1”, it was a perfect synergy of innovation and ingenuity between the companies.
The company’s customer-centric model delivers money management solutions at transparent and competitive costs. All these are compelling reasons why you should use Equals Money.
— FinTech Magazine
Over the last 3 years, Equals Money have firmly been able to understand our business needs and helping us overcome challenges with our international business payments.
— Will Crumbie, CEO FatFace