Equals Money
Brand and Product Design
The Equals Money account is here to revolutionise how finance teams manage a company’s payments, expenses, budgets, payroll, and more to give customers a better deal and make money simpler for everyone.
I led the brand strategy, architecture, visual design, and deployment of a new brand identity alongside desktop and mobile product design to enable growth and commercial success.
With a solid linear shape and distinctive 'Q,' the identity reflects the brand traits and operates as a simple, solid signpost. The caps wordmark, rounded geometric letterforms, and open, balanced spacing promote elegance, confidence, and strength.
A custom typeface was designed to help strengthen the visual brand identity and increase brand impact and consistency across platforms and outputs. It facilitates a unified approach to print and digital media, ensuring no confusing variations in style.
The Equals ‘bars’ were created to be a key brand asset, helping convey specific messages, serving as functional holding devices, or being playful and abstract. When the bars move, they bring warmth, energy, and dynamism to the brand experience.g
The Equals Group's sponsorship of Alauda Aeronautics' Airspeeder was instrumental to the team's daily operations and ability to compete in the world's first racing series for crewed flying electric cars in the UK, Australia and USA.
Labelled the future of motorsport, combining “the format of Formula E, the thrills of air racing, and the glamour of F1”, it was a perfect synergy of innovation and ingenuity between the companies.
The company’s customer-centric model delivers money management solutions at transparent and competitive costs. All these are compelling reasons why you should use Equals Money.
— FinTech Magazine
Our product set is being adopted by existing and new customers at a faster rate than we anticipated and that has allowed us to quickly develop and roll out new functionality to a broader range of customers.
— Ian Strafford-Taylor, CEO Equals Group
Over the last 3 years, Equals Money have firmly been able to understand our business needs and helping us overcome challenges with our international business payments.
— Will Crumbie, CEO FatFace